Today is 10/31/18. I just built this website. I just decided to compile random writings and thoughts into this format. I have no idea where this will go. And then I visit one of my favorite marketing guru blogs (Seth Godin) and this is his post from today. 

Thank you for the sign, God; and thank you for the sentiment, Seth. 

​Serendipity? 

The more the words, the less the meaning... Ecclesiastes 6:11

How poignant and powerful being clear and concise can be.

Words matter. Think. Edit.

Take more time to write a shorter letter. Ie., Mark-Twain that shiz. 

Vulnerability isn’t a lack of strength, but rather strength in its rawest form. Being vulnerable is one of the most significant displays of strength.
 
Most people think of strength as an abundance of muscle and power, a lack of emotional display. Which doesn’t leave much room for vulnerability, which is actually the courage to display an abundance of emotion, many of the physically strongest lack. How powerful. 

Yes, consider what your logo looks like. Consider the design. Consider how it will appear or produce on print, embroidery, etc.

​But more importantly, consider how you’re going to deliver on your brand promise or the cleanest design and sharpest embroidery of your mark doesn’t mean jack.